"For many, many years 'Marketing' was kind of a dirty word in the Charity sector"
In this episode of Shareablee's CMO Pulse, we interview Roxanna Kassam Kara, National Director of Marketing and Communities with Ronald McDonald House Canada about what it means to be in impact marketing, her transition to the non-profit world from traditional marketing for large-scale consumer packaged goods brands, and her approach to innovation.
Interview by Tania Yuki, CEO Shareablee.
"For many, many years 'Marketing' was kind of a dirty word in the Charity sector"
In this episode of Shareablee's CMO Pulse, we interview Roxanna Kassam Kara, National Director of Marketing and Communities with Ronald McDonald House Canada about what it means to be in impact marketing, her transition to the non-profit world from traditional marketing for large-scale consumer packaged goods brands, and her approach to innovation.
Interview by Tania Yuki, CEO Shareablee.