Charlie Maas discusses the value of conversing with clients who have responded to social media content during his time as CMO of RumChata to learn more about what content is converting consumer interest.
He shares the process of unpacking who is really consuming the product and how people feel about the brand instead of using data in a confirmatory way, during this fireside chat with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore.